ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช: ืžื’ื“ืจ ื•ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช

ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช: ืžื’ื“ืจ ื•ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช

ื”ืกื™ื›ื•ื ืœื”ืœืŸ ื”ื•ื ื—ืœืง ืžืืกื•ืคืช ืกื™ื›ื•ืžื™ ื”ืงื•ืจืก "ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช", ื—ืœืง ืžืžืื’ืจ ื”ืกื™ื›ื•ืžื™ื ื‘ืกื•ืฆื™ื•ืœื•ื’ื™ื”ย ืื• ืžืื’ืจย ื”ืกื™ื›ื•ืžื™ื ื‘ืžื ื”ืœ ืขืกืงื™ื

wย ย ย ย ย ย  ืžื’ื“ืจ ื•ื”ืงืฉืจ ื‘ื™ืŸ ืžื’ื“ืจ ื•ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช.

wย ย ย ย ย ย  ืžื—ืงืจื™ื ื‘ืžื’ื“ืจ ื•ืืจื’ื•ื ื™ื.

wย ย ย ย ย ย  ืžื’ื“ืจ ื•ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช ื‘ืฆื”"ืœ.

ืžื’ื“ืจ

wย ย ย ย ย ย  ื‘ืžื’ื“ืจ ื”ื›ื•ื•ื ื” ืœื”ื’ื“ืจื•ืช ื”ื—ื‘ืจืชื™ื•ืช ื”ืžื™ื•ื—ืกื•ืช ืœื’ื‘ืจื™ื ื•ื ืฉื™ื ื•ืžื›ื•ื ื ื•ืช ืืช ื”ื”ื‘ื“ืœื™ื ื‘ื™ื ื™ื”ื. ืžื’ื“ืจ ื›ื•ืœืœ ืืช ื”ื ื•ืจืžื•ืช ื”ื ืœื•ื•ืช ืœืกื˜ื˜ื•ืก ื”ื‘ื™ื•ืœื•ื’ื™ ืฉืœ ื”ืžื™ืŸ.

wย ย ย ย ย ย  ื ื•ืจืžื•ืช ื”ืžื’ื“ืจ ืื™ื ืŸ ืžื•ืœื“ื•ืช ืืœื ื ืœืžื“ื•ืช, ืืš ืื ื• ืœื•ืžื“ื™ื ืืช ื”ืฉืœื›ื•ืชื™ื”ืŸ ื•ืชื•ืฆืื•ืชื™ื”ืŸ ื‘ืฉืœื‘ื™ื ืžื•ืงื“ืžื™ื ืฉืœ ื—ื™ื™ื ื• ื•ื”ืฉืคืขืชืŸ ืขืœื™ื ื• ืจื‘ื”, ื”ื™ื•ืช ื•ืื™ืŸ ืื ื• ืžื•ื“ืขื™ื ื›ืœืœ ืœืืคืฉืจื•ื™ื•ืช ืื—ืจื•ืช.

wย ย ย ย ย ย  ื”ื”ืชื™ื™ื—ืกื•ืช ื”ืžื—ืงืจื™ืช ืœื ื•ืฉื ื”ืžื’ื“ืจ ื™ื•ืฆืืช ื‘ื“ืจืš ื›ืœืœ ืžื”ืคืจื“ื™ื’ืžื” ื”ื‘ื™ืงื•ืจืชื™ืช, ืฉื›ืŸ ื”ื™ื ื˜ื•ืขื ืช ืœื”ืฉืคืขื•ืช ื‘ืœืชื™ ืžื•ื“ืขื•ืช ืฉื”ืคื›ื• ืœืžื•ื‘ื ื•ืช ืžืืœื™ื”ืŸ ืขื‘ื•ืจื ื• ื•ืื™ื ื ื• ื ื•ื˜ื™ื ืœืขืจืขืจ ืขืœื™ื”ืŸ.

wย ย ย ย ย ย  ื”ืืกื›ื•ืœื” ื”ืคืžื™ื ื™ืกื˜ื™ืช, ื‘ื”ื™ื•ืชื” ืฉื™ื™ื›ืช ืœื–ืจื ื”ื‘ื™ืงื•ืจืชื™, ืžืžื•ืงื“ืช ื‘ื“ื™ื›ื•ื™ ืฉืœ ืงื‘ื•ืฆื•ืช ืฉื•ื ื•ืช ื•ื‘ืืคืฉืจื•ื™ื•ืช ื”ืžื—ืื” ื•ื”ืฉื—ืจื•ืจ.

ืžื’ื“ืจ ื•ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช

ืœืจืงืข ืจืื”: ืžื’ื“ืจ ื•ืฉื•ืง ื”ืขื‘ื•ื“ื”

wย ย ย ย ย ย  ื”ื”ืงืฉืจ ื”ืืจื’ื•ื ื™ ืžืฆื™ื’ ื”ื‘ื“ืœื™ื ื‘ืจื•ืจื™ื ื‘ื™ืŸ ื ืฉื™ื ืœื’ื‘ืจื™ื ื‘ืขื•ืœื ื”ืขื‘ื•ื“ื” ื‘ื›ืœืœ ื•ื‘ืชืคืงื™ื“ื™ ื ื™ื”ื•ืœ ื‘ืคืจื˜; ื”ืื™ืฉื” ืขื•ื‘ื“ืช ืžืฉืžืจืช ืฉื ื™ื™ื”, ื ืฉื™ื ื”ืŸ ืœื”ื˜ื•ื˜ื ื™ื•ืช ื•ืขื•ื“.

wย ย ย ย ย ย  ืžื” ื”ืงืฉืจ ื‘ื™ืŸ ืžื’ื“ืจ ื•ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช?

– ืฉื ื™ ื”ืžื•ืฉื’ื™ื ืขืžื•ืžื™ื ื•ื ื•ื’ืขื™ื ื‘ืจื‘ื“ื™ื ืกืžื•ื™ื™ื.

– ื”ืžื’ื“ืจ ื”ื•ื ืื—ื“ ืžื”ืกื™ืžื‘ื•ืœื™ื™ื ื”ืชืจื‘ื•ืชื™ื™ื ืจื‘ื™ ื”ืขื•ืฆืžื” ืฉื™ืฉ.

ย – ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช ื›ื•ืœืœืช ืืช ื”ื”ื ื—ื•ืช ื‘ื“ื‘ืจ ื”ื”ื‘ื“ืœื™ื ื”ืžื’ื“ืจื™ื™ื.

wย ย ย ย ย ย  ืžื” ื’ื•ืจื ืœื”ื‘ื“ืœื™ื ื”ืžื’ื“ืจื™ื™ื?

ื›ื™ื•ื ื”ื ื˜ื™ื™ื” ื‘ืžื—ืงืจ ื”ื™ื ืœืจืื•ืช ื‘ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื”ืžื™ื ื™ื ื›ื ื•ื‘ืขื™ื ืœื ืžื”ื‘ื“ืœื™ื ื’ื ื˜ื™ื™ื ืžื•ืœื“ื™ื ืืœื ื›ืชื•ืฆืจ ืฉืœ ื”ื‘ื ื™ื” ื—ื‘ืจืชื™ืช. ื›ืš ืฉื”ื”ื‘ื“ืœื™ื, ื”ืคืขืจื™ื, ื”ืืคืœื™ื” ื•ื”ื ื™ืฆื•ืœ ื ืชืคืกื™ื ื›ืžื•ื‘ื ื™ื ืžืืœื™ื”ื ื•ืื™ืŸ ืขืœื™ื”ื ื”ืจื‘ื” ืขืจืขื•ืจ, ื•ื•ื“ืื™ ืฉืœื ื‘ืžืกื’ืจืช ื”ืืจื’ื•ื ื™ืช ื”ื”ื™ืจืจื›ื™ืช ืฉื ืžืฆืืช ืชื—ืช ื”ื’ืžื•ื ื™ื” ื’ื‘ืจื™ืช.

Gherardi, 1994 – ืžืืžืจ ืžืก' 19

wย ย ย ย ย ย  ืžืืžืจื” ืฉืœ ื’'ืจืจื“ื™ ืขื•ืกืง ื‘ื”ื’ื“ืจื” ืฉืœ ื”ืงืฉืจ ื‘ื™ืŸ ืžื’ื“ืจ ืœืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช. ื”ืžืืžืจ ืžืฆื™ื’ ืืช ื”ืื•ืคืŸ ื‘ื• ื ื•ืฆืจ ื”ืžื’ื“ืจ ืชื•ืš ื›ื“ื™ ื”ืขืฉื™ื™ื” ื”ื™ื•ืžื™ื•ืžื™ืช ื•ื›ื™ืฆื“ ื”ื•ื ื™ื›ื•ืœ ืœื”ืฉืชื ื•ืช. ื›ืš ืฉืœื ืžื“ื•ื‘ืจ ืขืœ ืืžืช ืื—ืช ื‘ื”ืงืฉืจ ืœืžื’ื“ืจ, ืืœื ืชืคื™ืกื” ืฉืœื• ืืฉืจ ืžืฉืคื™ืขื” ืขืœ ื”ืขืฉื™ื™ื” ื”ืืจื’ื•ื ื™ืช.

wย ย ย ย ย ย  ื”ืžื’ื“ืจ, ืขืœ ืคื™ ื’'ืจืจื“ื™, ื”ื•ื ืื—ื“ ืžื”ืกื™ืžื‘ื•ืœื™ื ืจื‘ื™ ื”ืขื•ืฆืžื”. ื’ื‘ืจื™ื•ืช ื•ื ืฉื™ื•ืช ื”ื ืกืžืœื™ื ืืฉืจ ืžื•ื‘ื ื™ื ื—ื‘ืจืชื™ืช ื•ื”ื™ืกื˜ื•ืจื™ืช.

wย ย ย ย ย ย  ื”ืชื•ืคืขื” ื”ื›ื•ืœืœืช ืฉืœ ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช ื”ื™ื ืžืื•ื“ ืžื’ื“ืจื™ืช. ื‘ื›ืœ ืืจื’ื•ืŸ ื™ืฉ ืชืจื‘ื•ืช ืฉื”ื™ื ื™ื•ืชืจ ื’ื‘ืจื™ืช, ืื• ื™ื•ืชืจ ื ืฉื™ืช.

wย ย ย ย ย ย  ื”ืžืฉืžืขื•ืช ืฉืœ ื”ืžื’ื“ืจ ื ืžืฆืืช ื›ืœ ื”ื–ืžืŸ ื‘ืžื•"ืž, ื•ื‘ืžืงื‘ื™ืœ ืžืฉืงืคืช ื”ื‘ื“ืœื™ื ืขืžื•ืงื™ื ื‘ื™ืŸ ื”ืžื™ื ื™ื.

wย ย ย ย ย ย  ื”ืฉืคื” ื•ื”ื—ืฉื™ื‘ื” ืฉืžืคืจื™ื“ื” ื‘ื™ืŸ ื ืฉื™ื ื•ื’ื‘ืจื™ื ื’ื•ืจืจืช ืกื“ืจ ืกื™ืžื‘ื•ืœื™ ืฉืžื—ื–ืง ืืช ื”ื—ื•ื•ื™ื•ืช ื”ื™ื™ื—ื•ื“ื™ื•ืช ืฉืœ ื›ืœ ืžื™ืŸ. ื”ื”ื‘ื“ืœื™ื ื”ืœืœื• ืžื•ื˜ืžืขื™ื ืขืžื•ืง ื‘ืชื•ืš ื”ื—ื™ื™ื ื”ืคืกื™ื›ื•ืœื•ื’ื™ื™ื ืฉืœื ื• ื•ืžืืคืฉืจื™ื ื™ื—ืกื™ ืžืฉื™ื›ื”-ื“ื—ื™ื™ื” ื‘ื™ืŸ ื”ืžื™ื ื™ื.

wย ย ย ย ย ย  ืžื’ื“ืจ ื”ื•ื ืžืฉื”ื• ืฉืื ื• ื—ื•ืฉื‘ื™ื, ืขื•ืฉื™ื ื•ื ื•ืชื ื™ื ืขืœื™ื• ืืช ื”ื“ื™ืŸ ื‘ืคื ื™ ืื—ืจื™ื. ืžื’ื“ืจ ืื™ื ื• ืจืง ืžืืคื™ื™ืŸ, ืืœื ืฉื”ื•ื ืคืขื™ืœื•ืช ื•ื“ื™ื ืžื™ืงื” ื—ื‘ืจืชื™ืช.

wย ย ย ย ย ย  ืžื’ื“ืจ ืื™ื ื• ืจืง ืžืžื•ืงื ื‘ืจืžื” ื”ืžื•ืกื“ื™ืช ื•ื”ืื™ื ื˜ืจืืงืฆื™ื•ื ื™ืช (ืžื” ืฉืื ื• ืขื•ืฉื™ื), ืืœื ื‘ืจืžื” ื”ืกื™ืžื‘ื•ืœื™ืช ื•ื”ืžื‘ื ื™ืช (ืžื” ืฉืื ื• ื—ื•ืฉื‘ื™ื). ืฉืชื™ ื”ืจืžื•ืช ืžื•ื‘ื ื•ืช ื—ื‘ืจืชื™ืช ืืš ื‘ืขื•ื“ ืฉื”ืื™ื ื˜ืจืืงืฆื™ื” ื”ื™ื•ืžื™ื•ืžื™ืช ื ืชื•ื ื” ืœืžื•"ืž, ื‘ืจืžื” ื”ืžื‘ื ื™ืช ื™ืฉ ื”ืจื‘ื” ื™ื•ืชืจ ื™ืฆื™ื‘ื•ืช โ€“ ืžื“ื•ื‘ืจ ื‘ืžื‘ื ื” ืื•ื ื™ื‘ืจืกืœื™ ื-ื”ื™ืกื˜ื•ืจื™ ืฉื™ืฉ ืขืœื™ื• ื”ืจื‘ื” ืคื—ื•ืช ืžื•"ืž.

wย ย ย ย ย ย  ื’ื‘ืจื™ื•ืช ื•ื ืฉื™ื•ืช ื”ืŸ ื™ืฉื•ื™ื•ืช ืกื™ืžื‘ื•ืœื™ื•ืช ืฉืœ ืžืฉืžืขื•ืช, ืืฉืจ ื ื•ื‘ืขื•ืช ืžื”ื ื’ื“ื” ืžืจื•ืžื–ืช ืื• ื’ืœื•ื™ื” ืฉืœ ื”ืžื™ืŸ ื”ืื—ื“ ืžื•ืœ ื”ืžื™ืŸ ื”ืฉื ื™. ื”ื’ื‘ืจื™ื•ืช ื ืงืฉืจืช ืืœ ื”ืฆื™ื‘ื•ืจื™, ื™ืฆืจื ื™, ืืœ ื”ืžื™ืœื”, ืืœ ื”ืคืงื•ื“ื” ื•ืžื ื•ื’ื“ ืœื ืฉื™, ืฉื”ื•ื ืคืจื˜ื™, ืฉืงื˜, ื›ื ื•ืข ื•ื›ื•'. ืกื“ืจ ืกื™ืžื‘ื•ืœื™ ื–ื” ืžืกืžืœ ืืช ื”ืกื“ืจ ื”ื—ื‘ืจืชื™.

wย ย ย ย ย ย  ื”ืžื•ื ื— "ืœืขืฉื•ืช ืžื’ื“ืจ" (doing gender) ืžืขืจื‘ ืกืžืœื™ื, ืฉื™ืžื•ืฉ ื‘ื”ื ื•ืฉื™ื ื•ื™ ืฉืœื”ื. ื”ืกื“ืจ ื”ืกื™ืžื‘ื•ืœื™ ื”ืžื’ื“ืจื™ ื ืฉืžืจ, ืžื™ื•ืฆืจ ืžื—ื“ืฉ ื•ืžื•ืขื‘ืจ ืขืœ ื™ื“ื™ ื”ืชืจื‘ื•ืช ื‘ืืžืฆืขื•ืช ื˜ื›ืกื™ื, ื”ืจื’ืœื™ื, ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช ื•ื›ื•'.

wย ย ย ย ย ย  ื‘ืจื™ื˜ื•ืืœื™ื ื”ืฉื•ื ื™ื ืฉื ื™ ื”ืžื™ื ื™ื ืžืชื™ื™ื—ืกื™ื ื‘ื›ื‘ื•ื“ ืœื–ื›ื•ื™ื•ืช ืฉืœ ื”ืžื’ื“ืจ ืฉืœื”ื (ื”ื›ื•ื•ื ื” ืœื‘ื™ื˜ื•ื™ื™ ืขื“ื™ื ื•ืช ืืฆืœ ื ืฉื™ื ืื• ื›ื•ื— ืืฆืœ ื’ื‘ืจื™ื) ื•ืขืœ ื™ื“ื™ ื›ืš ืžืงื“ืฉื™ื ืืช ื”ื”ื‘ื—ื ื” ื‘ื™ืŸ ื”ืžื™ื ื™ื.

wย ย ย ย ย ย  ื‘ื—ื™ื™ ื”ืขื‘ื•ื“ื” ืื ื• ื™ื•ืฆืจื™ื ืžื•ืฆืจื™ื ื—ื•ืžืจื™ื™ื ื•ืกืžืœื™ื™ื ืืฉืจ ืžื‘ื•ืฆืขื™ื ืขืœ ื™ื“ื™ ื”ื’ื•ืฃ ื•ื”ืฉื—ืงืŸ ืฉื”ื•ื ื‘ืขืœ ืžื™ืŸ ืžืกื•ื™ื. ืืœื• ืžื•ืฆื’ื™ื ื‘ืคื ื™ ืงื”ืœ ืืฉืจ ืœื ืจืง ืฉื•ืคื˜ ืืช ื”ืชืืžืช ื”ืžื•ืคืข ืขื ื”ืกืžืœื™ื ื”ืื•ื ื™ื‘ืจืกืœื™ื™ื ืฉืœ ื”ืžื’ื“ืจ, ืืœื ื’ื ืžื™ื™ืฆืจ ื‘ืคื ื™ ืขืฆืžื• ื—ืœื•ืงืช ืชืคืงื™ื“ื™ื.


ืžื—ืงืจื™ื ื‘ืžื’ื“ืจ ื•ืืจื’ื•ื ื™ื

wย ย ย ย ย ย  ืื—ื“ ื”ืžื—ืงืจื™ื ื”ืงืœืืกื™ื™ื ื‘ื ื•ืฉื ืžื’ื“ืจ ื•ืืจื’ื•ื ื™ื, ืืฉืจ ื‘ื™ืงืฉ ืœื—ืฉื•ืฃ ืžื“ื•ืข ื ืฉื™ื ื ืชืคืกื•ืช ื›ื ื—ื•ืชื•ืช, ื•ืœื”ืฆื‘ื™ืข ืขืœ ื”ืžืงื•ืจื•ืช ื”ืชืจื‘ื•ืชื™ื™ื ืฉืœ ื”ื’ื™ื•ืŸ ื–ื”, ื”ื•ื ืžื—ืงืจื” ืฉืœ ืงืื ื˜ืจ (Kanter, 1977).

wย ย ย ย ย ย  ืœื˜ืขื ืชื”, ืœื™ื—ืก ื”ืžืกืคืจื™ ืฉืœ ื”ื ืฉื™ื ื‘ืžืงื•ื ืขื‘ื•ื“ืชืŸ ื™ืฉ ื”ืฉืคืขื” ืžื›ืจืขืช ืขืœ ื”ืื™ื ื˜ืจืืงืฆื™ื•ืช ืฉืžืชืจื—ืฉื•ืช ื‘ืืจื’ื•ืŸ. ื”ื™ื ืžืฆื™ืขื” 4 ื˜ื™ืคื•ืกื™ื ืฉืœ ื™ื—ืก ืžืกืคืจื™:

1. ืงื‘ื•ืฆื•ืช ืื—ื™ื“ื•ืช (100:0) โ€“ ืงื‘ื•ืฆื•ืช ื”ื•ืžื•ื’ื ื™ื•ืช.

2. ืงื‘ื•ืฆื•ืช ืžื•ื˜ื•ืช (85:15) โ€“ ื”ืชืจื‘ื•ืช ื”ืฉืœื˜ืช ื”ื™ื ื–ื• ืฉืœ ื”ืงื‘ื•ืฆื” ื”ื’ื“ื•ืœื”. ื”ืžื™ืขื•ื˜ ื ืชืคืก ื‘ืื•ืคืŸ ืงื˜ื’ื•ืจื™ โ€“ ื›ืกืžืœ (Token) ืฉืœ ื”ืงื‘ื•ืฆื” ืืœื™ื” ื”ืžื™ืขื•ื˜ ืฉื™ื™ืš.

3. ืงื‘ื•ืฆื•ืช ืžืชื ื“ื ื“ื•ืช (65:35) โ€“ ื‘ืงื‘ื•ืฆื” ื›ื–ื• ื™ืฉ ืœืžื™ืขื•ื˜ ื™ื•ืชืจ ื›ื— ืœื”ืฉืคื™ืข ืขืœ ืงื‘ื•ืฆืช ื”ืจื•ื‘, ื•ื”ืžื™ืขื•ื˜ ืื™ื ื• ื ืชืคืก ื‘ืื•ืคืŸ ืงื˜ื’ื•ืจื™.

4. ื”ืงื‘ื•ืฆื” ื”ืžืื•ื–ื ืช (50:50) โ€“ ื”ืžื™ืขื•ื˜ ื•ื”ืจื•ื‘ ื”ื•ืคื›ื™ื ืœืชืช ืงื‘ื•ืฆื•ืช.

wย ย ย ย ย ย  ืžื—ืงืจ ืื—ืจ, ื‘ื“ืง ืืช ืื•ืคื™ ื”ืจืฉืชื•ืช ื”ื—ื‘ืจืชื™ื•ืช ื”ืžืืคื™ื™ื ื•ืช ื ืฉื™ื ืœืขื•ืžืช ื’ื‘ืจื™ื ื‘ืืจื’ื•ืŸ.

wย ย ย ย ย ย  ืื™ื‘ืจื” (Ibrra, 1992) ืžืฆืื” ื›ื™ ื”ืจืฉืช ื”ื—ื‘ืจืชื™ืช ืฉืœ ื’ื‘ืจื™ื ื”ื™ื™ืชื” ืžื•ืจื›ื‘ืช ื‘ืขื™ืงืจื” ืžื’ื‘ืจื™ื ืื—ืจื™ื, ื•ืื™ืœื• ื ืฉื™ื ื ื˜ื• ืœื”ืชื™ื™ืขืฅ ืขื ืฉื ื™ ื”ืžื™ื ื™ื ื‘ืืจื’ื•ืŸ.

wย ย ย ย ย ย  ืื™ื‘ืจื” ื”ืฉื•ื•ืชื” ืจืฉืชื•ืช ืืจื’ื•ื ื™ื•ืช ืขืœ ื‘ืกื™ืก ืฉืœื•ืฉื” ืžืžื“ื™ื:

– ื”ืจื›ื‘ ื”ืžื™ื ื™ื

– ื—ื•ื–ืง ื”ืงืฉืจื™ื

– ื˜ื•ื•ื— ื”ืจืฉืช


Hood & Koberg, 1994
– ืžืืžืจ ืžืก' 18

wย ย ย ย ย ย  ืžื—ืงืจืŸ ืขืกืง ื‘ืืกื˜ืจื˜ื’ื™ื•ืช ื”ืฉืชืœื‘ื•ืช ื ืฉื™ื ื‘ืืจื’ื•ื ื™ื ื’ื‘ืจื™ื™ื. ื”ื—ื•ืงืจื•ืช ื”ืฆื™ื’ื• ื˜ื™ืคื•ืœื•ื’ื™ื” ืฉืœ 4 ื“ืคื•ืกื™ ื”ืฉืชืœื‘ื•ืช ืฉืœ ื ืฉื™ื.

4 ื”ื“ืคื•ืกื™ื ื ื•ืฆืจื™ื ืžืฉื™ืœื•ื‘ ืฉืœ ืฉื ื™ ืžืžื“ื™ื:

ื”ื™ื“ืžื•ืช – ื”ืžื™ื“ื” ื‘ื” ืœื•ืžื“ืช ืงื‘ื•ืฆืช ื”ืžื™ืขื•ื˜ ืœื—ืงื•ืช ืืช ืชืจื‘ื•ืช ื”ืงื‘ื•ืฆื” ื”ื“ื•ืžื™ื ื ื˜ื™ืช.

ืงื‘ืœื” – ื”ืžื™ื“ื” ื‘ื” ืงื™ื‘ืœื” ืงื‘ื•ืฆื” ื”ืจื•ื‘ ื”ื“ื•ืžื™ื ื ื˜ื™ืช ืืช ืงื‘ื•ืฆื” ื”ืžื™ืขื•ื˜.

wย ย ย ย ย ย  ื”ืฉื™ืœื•ื‘ ื‘ื™ืŸ ืฉื ื™ ื”ืฆื™ืจื™ื ืžื™ื™ืฆืจ 4 ื“ืคื•ืกื™ื ื”ืฉืชืœื‘ื•ืช:


ืžื—ืงืจื™ื ื‘ืžื’ื“ืจ ื•ืืจื’ื•ื ื™ื

ื ื™ืชืŸ ืœืจืื•ืช ื‘ืžื•ื“ืœ ืฉืœ ื”ื•ื“ ื•ืงื•ื‘ืจื’ ื”ืจื—ื‘ื” ืฉืœ ื”ืžื•ื“ืœ ืฉืœ ืžืจื˜ื™ืŸ:

wย ย ย ย ย ย  ืกื™ื ืชื–ื” โ€“ ืžื™ื™ืฆื’ืช ืืช ืคืจืกืคืงื˜ื™ื‘ืช ื”ืื—ื™ื“ื•ืชโ€“ ืื•ืชื ืขืจื›ื™ื ื•ื ื•ืจืžื•ืช ืœื›ืœ ื—ื‘ืจื™ ื”ืืจื’ื•ืŸ.

wย ย ย ย ย ย  ื‘ื™ื“ื•ืœ โ€“ ืžื™ื™ืฆื’ ืืช ืคืจืกืคืงื˜ื™ื‘ืช ื”ื‘ื™ื“ื•ืœโ€“ ื”ื”ื™ื“ืžื•ืช ื ืžื•ื›ื” ืžืฆื‘ื™ืขื” ืขืœ ืชืจื‘ื•ืช ืžืฉื ื”.

wย ย ย ย ย ย  ืื™ื ื˜ื’ืจืฆื™ื” โ€“ ืืฃ ื”ื™ื ืžื™ื™ืฆื’ืช ืืช ืคืจืกืคืงื˜ื™ื‘ืช ื”ื‘ื™ื“ื•ืœ โ€“ ืืžื ื ื”ื™ื“ืžื•ืช ื’ื‘ื•ื”ื” ืžืฆื‘ื™ืขื” ืขืœ ืื™ื ื˜ื’ืจืฆื™ื” ืชืจื‘ื•ืชื™ืช ื•ื”ืกื›ืžื” ื’ื‘ื•ื”ื”, ืืš ื”ืงื‘ืœื” ื”ื ืžื•ื›ื” ืžืจืžื–ืช ื›ื™ ืงื‘ื•ืฆืช ื”ืžื™ืขื•ื˜ ืื™ื ื” ืžืฉืชืชืคืช ื‘ืื•ืคืŸ ื ื•ืจืžื˜ื™ื‘ื™ ื‘ืคืขื™ืœื•ืช ื”ืืจื’ื•ื ื™ืช ืฉืœ ืงื‘ื•ืฆืช ื”ืจื‘.

wย ย ย ย ย ย  ื”ืคืจื“ื” โ€“ ืžื™ื™ืฆื’ืช ืืช ืคืจืกืคืงื˜ื™ื‘ืช ื”ืงื™ื˜ื•ืข.

wย ย ย ย ย ย  ืงื•ื•ื ื“ (Kvande, 1999) ื—ืงืจื” ืืช ื”ืฉืชืœื‘ื•ืชืŸ ืฉืœ ื ืฉื™ื ืžื”ื ื“ืกื•ืช ื‘ืืจื’ื•ืŸ, ื•ื”ื’ื“ื™ืจื” ื”ืฉืชืœื‘ื•ืช ื–ื• ื›ืžืคื’ืฉ ื‘ื™ืŸ "ืžื”ื’ืจื•ืช" ืœ"ืชื•ืฉื‘ื™ื".

wย ย ย ย ย ย  ืงื•ื•ื ื“ ื”ื’ื“ื™ืจื” ืืจื‘ืข ืืกื˜ืจื˜ื’ื™ื•ืช ืฉืœ ื”ืฉืชืœื‘ื•ืช; ืฉืชื™ื™ื ื”ืžื‘ื•ืกืกื•ืช ืขืœ ื”ื™ื“ืžื•ืช ื•ืฉืชื™ื™ื ืžื‘ื•ืกืกื•ืช ืขืœ ืฉื•ื ื•ืช.

ืืกื˜ืจื˜ื’ื™ื•ืช ืฉืœ ื”ื™ื“ืžื•ืช –ื—ืกืจื•ืช ื‘ื™ืช

ืื—ืช ืžื”ื‘ื ื™ื

ืืกื˜ืจื˜ื’ื™ื•ืช ืฉืœ ืฉื•ื ื•ืช –ย ย ย  ืคื™ืฆื•ื™

ืืชื’ื•ืจ

ย 

ืžื’ื“ืจ ื•ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช ื‘ืฆื”"ืœ

ืœืจืงืข ืจืื”: ืžื’ื“ืจ ื•ืฆื‘ื

wย ย ย ย ย ย  ืฆื”"ืœ ื”ื•ื ืื—ื“ ื”ืืจื’ื•ื ื™ื ื”ืžื–ื•ื”ื™ื ื‘ื™ื•ืชืจ ืขื ื”ื—ื‘ืจื” ื”ื™ืฉืจืืœื™ืช ื•ื”ืžืฉืคื™ืขื™ื ืขืœื™ื” ื‘ื™ื•ืชืจ. ื”ื”ืฉืคืขื•ืช ื”ืืจื’ื•ื ื™ื•ืช ื•ื”ื—ื‘ืจืชื™ื•ืช ืฉืœ ืฆื”"ืœ ื—ื•ืจื’ื•ืช ืžืŸ ื”ืžืกื’ืจืช ื”ืฆื‘ืื™ืช.

wย ย ย ย ย ย  ืฆื”"ืœ, ื›ืžื• ื’ื ืฆื‘ืื•ืช ืื—ืจื™ื, ืžืื•ืคื™ื™ืŸ ื‘ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช ื’ื‘ืจื™ืช.

wย ย ย ย ย ย  ื‘ืžื“ื™ื ืช ื™ืฉืจืืœ ื”ืชืงื™ื™ื ืžื™ืชื•ืก ืฉืœ ืฉื•ื•ื™ื•ืŸ ื‘ื™ืŸ ื ืฉื™ื ืœื’ื‘ืจื™ื ื‘ืžืกื’ืจืช ื”ืฉื™ืจื•ืช ื”ืฆื‘ืื™. ืืš ื‘ืคื•ืขืœ ื”ืฆื‘ื ืžืขืฆื™ื ืืช ื”ื‘ื“ืœื™ ื”ืžื’ื“ืจ.

wย ย ย ย ย ย  ื”ืฆื‘ื ืขื•ื‘ืจ ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช ืฉื™ื ื•ื™ ื‘ืชืจื‘ื•ืช ื”ืืจื’ื•ื ื™ืช, ืืš ืขื“ื™ื™ืŸ ืงื™ื™ื ืื™ ืฉื•ื•ื™ื•ืŸ. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ืœืฆื“ ื”ืฉื™ื ื•ื™ ื”ืžื•ืฆื”ืจ, ืžืžืฉื™ื›ื™ื ืœื”ืชืงื™ื™ื ื‘ืฆื”"ืœ ืคืขืจื™ื ื‘ื™ืŸ ื’ื‘ืจื™ื ื•ื ืฉื™ื.

ื”ื“ื‘ืจ ื”ื™ื—ื™ื“ ืฉืกื•ืงืจื˜ืก ื™ื“ืข โ€“ ื•ื”ืคืš ืื•ืชื• ืœื—ื›ื ืžื›ื•ืœื

ืžื” ื”ื™ื” ื”ื“ื‘ืจ ื”ืื—ื“ ื•ื”ื™ื—ื™ื“ ืฉื™ื“ืข ื”ืคื™ืœื•ืกื•ืฃ ืกื•ืงืจื˜ืก ื•ืฉื”ืคืš ืื•ืชื• ืœื—ื›ื ื‘ืื“ื, ื›ื™ืฆื“ ื”ื•ื ื’ื™ืœื” ืืช ื–ื” ื•ืœืžื” ื’ื ื–ื” ืœื ื”ื•ืขื™ืœ ืœื• ื›ืฉื”ื•ืขืžื“ ืœื“ื™ืŸ?

ื’ื“ื•ืœื™ ื”ืืžื•ื ื”: 8 ืฆื™ื˜ื•ื˜ื™ื ื™ืคื™ื ืขืœ ื‘ื ื™ ืื“ื ื•ื”ื™ื›ื•ืœืช ืฉืœื”ื ืœื”ืืžื™ืŸ

ื”ืื ืืžื•ื ื” ื”ื™ื ื˜ื™ืจื•ืฃ ืื• ื”ืชืขืœื•ืช? ื›ืžื” ืฆื™ื˜ื•ื˜ื™ื ื—ื–ืงื™ื ืขืœ ืžื”ื•ืชื” ืฉืœ ื”ืืžื•ื ื”

ื”ืžื•ื“ืจื ื™ื•ืช ื”ืœื›ื•ื“ื” ื‘ื›ืœื•ื‘ ื”ืจืฆื™ื•ื ืœื™ื•ืช ืฉืœ ืขืฆืžื”

ื‘ืขื™ื“ืŸ ืฉื‘ื• ื”ื›ื•ืœ ืžื“ื™ื“, ืžื ื•ื”ืœ ื•ื ื™ืชืŸ ืœื—ื™ืฉื•ื‘ โ€” ืžื” ื ื•ืชืจ ืžื”ื—ื™ืจื•ืช? ืžืงืก ื•ื•ื‘ืจ ื•ืชืื•ื“ื•ืจ ืื“ื•ืจื ื• ืขืœ ื›ืœื•ื‘ ื”ืจืฆื™ื•ื ืœื™ื•ืช ืฉืœ ื”ืžื•ื“ืจื ื™ื•ืช

ืœืœืžื•ื“ ื˜ื•ื‘ ื™ื•ืชืจ:

ืœืงื‘ืœ ื”ืฉืจืื”:

ืœื”ืคืขื™ืœ ืืช ื”ืจืืฉ:

ืžื”ื™ ื—ืฉื™ื‘ื” ื“ื™ืืœืงื˜ื™ืช ื•ืื™ืš ื”ื™ื ื™ื›ื•ืœื” ืœืฉืคืจ ืืช ื—ื™ื™ืš

ืื™ืš ื ื™ืชืŸ ืœื”ื—ื–ื™ืง ืฉื ื™ ืฆื“ื“ื™ื ืฉืœ ื‘ืขื™ื”? ืœืคื™ ื”ืจืขื™ื•ืŸ ืฉืœ ื—ืฉื™ื‘ื” ื“ื™ืืœืงื˜ื™ืช ื–ื•ื”ื™ ืœืžืขืฉื” ื”ื“ืจืš ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ ืœืคืชื•ืจ ืื•ืชื” ื•ืœื—ื™ื•ืช ื˜ื•ื‘

ืœื”ืฉืชืคืจ: